Non-boring B2B case studies people will actually read

Boost your conversions and credibility with persuasive, relatable customer success stories

View portfolio

Need case studies for your business, but don’t have time to create them?

Jody Williams smiling in red jacket — Hi, I’m Jody.

I help B2B businesses capture and use their customer success stories across their marketing.
If you need cracking case studies but don’t have the time, resources or headspace to create them, I can help.
I’ll write you a compelling case study people will actually read — nudging them one step closer to buying from you.

Why invest in case studies?

79% of B2B buyers use case studies when researching purchase decisions (DemandGen)
Case studies are the most effective B2B content type for closing sales (CMI)
Case studies are the most likely B2B content type to be read in full (83% completion rate) (DocSend)
73% of the most successful B2B marketers use case studies (vs 61% of all B2B marketers) (CMI)

An ace up your sleeve

Brimming with social proof and shot through with hard data, case studies help you win more deals and build your credibility.

But when you’re juggling a zillion other tasks, creating case studies can end up lingering in the ‘important but not urgent’ zone of your to-do list.

Outsource to Ace Case Studies for zinging customer success stories you can (re)use across your marketing.

Combining B2B case study expertise, project management savvy, and storytelling flair, I’ll create the case studies you need.

Clear. Compelling. Conversion-driving.

My proven process is low-effort for you and straightforward for your customer. Leaving you free to focus on the rest of your to-do list.

View case study options

“Jody has really upgraded the quality of our customer stories”

“Jody’s a fast-acting, detail-oriented writer with a strong sense for what makes an impactful case study. She is great at understanding the crux of a customer’s challenge, and even better at articulating how our product solves it.”
**Jordan Miller, Senior Editor, Gorgias**

“Working with Jody was a game-changer for our SaaS business”

“Jody writes with expertise and clarity, asks insightful questions, and adapts to your writing guidelines. She crafts compelling stories that are reader-friendly and SEO-driven with superb communication throughout.”

Aga Grabacz, Partner Marketing Manager, ISMS.online

B2B case study services

The Jack — Spotlight case study

Small but powerful. This concise format shares key facts to give readers a flavour of how you help others like them.
The Queen — Classic case study

Blends facts, figures and relatable anecdotes to paint a clear, enticing picture of the results and benefits you’ve brought your customer, and how you did it.
The King — Long-form case study

Extended format jam-packed with data, examples and quotes. Editorial style for a deep-dive exploration of how your customer solved their problem with your help.
Full Hand — Case study packages

Complement your case study with versatile extra components to use across your marketing: summaries, key quotes, blogs, social media posts, and more.

View case study options in full

“Captured the real-life details and human stories that bring the facts alive”

“Making project management software sound interesting isn’t easy, but Jody did a superb job of it when writing case studies for us.”

Björn Bemgård, Marketing Director, Precio Fishbone

Why work with Ace Case Studies?

✔ B2B case study specialist

When you want something done well, hire an expert, not a jack-of-all-trades. Reap the benefit of my case study skills and B2B knowledge.

✔ A smooth, easy experience

I’ll handle everything: briefing, interviewing, writing, getting your customer’s sign-off. I’ll keep everyone in the loop and everything on track.

✔ Engaging, digestible writing

I’ll convey complex and technical information in an accessible, engaging way, without dumbing down. And I’ll recommend formatting for maximum readability.